Property Description

Known historically as The Brunswick Inn, this iconic Southport estate offers a rare opportunity to own one of the most distinguished homes on East Bay Street. Perched high above the Cape Fear River, your home captures sweeping water views and places you just a short stroll from Southport’s waterfront, restaurants, boutiques, and marina.
Originally a summer retreat for North Carolina Governors, this contributing property to the Southport Historic District has been masterfully restored to honor its architectural heritage while incorporating the comforts and systems expected in a luxury residence. Whether envisioned as an extraordinary private home for an affluent retiree, a legacy property for multi-generational living, or a boutique inn, the flexibility and pedigree are unmatched.
Spanning 6,025 square feet across three finished levels, including a 1,645-square-foot lower level with multiple private entrances, the residence offers six bedrooms and five-and-a-half baths. This thoughtful layout is ideal for hosting extended family, accommodating live-in caregivers, or creating private guest suites. Nine fireplaces, soaring ceilings, heart pine floors, intricate moldings, and Southport’s signature bow detailing reflect the craftsmanship of a bygone era.
A dramatic central rotunda creates a memorable sense of arrival and anchors gracious formal living and dining rooms designed for elegant entertaining. The fully remodeled kitchen blends timeless character with high-end appliances and refined finishes. Many bedrooms enjoy fireplaces, strong natural light, and captivating river views.
One of the home’s most enchanting lifestyle features is the broad front porch, where you can watch ships pass on the Cape Fear River, walk to dinner in historic downtown Southport, and return home for sunset cocktails with cooling coastal breezes.
The beautifully landscaped grounds are framed by mature live oaks and feature irrigation, a pond with water feature, French drains, river rock accents, decorative brick parking, and new picket and privacy fencing.
Recent improvements include a full kitchen remodel, complete renovation of all bathrooms, refinished heart pine floors, updated lighting, Low-E storm windows, rebuilt side porch with metal roof, 2025 reconstructed upper balcony with new French doors, whole-house Generac generator, Rinnai tankless water heater, Halo whole-house filtration system, nine Mitsubishi mini-split systems, updated electrical service, new natural gas line, and full sewer replacement.
Previously operated as a successful bed and breakfast, the property offers a renewable special use permit through the City of Southport. Application information is available from the listing agent. Select furnishings are negotiable, presenting a turnkey opportunity to own a landmark residence where history, hospitality, and coastal elegance converge.

Features
: None
: Heat Pump, Electric, Fireplace(s), Zoned
: Central Air, Wall/Window Unit(s)
: Finished, Full, Interior Entry, Exterior Entry
: Wood, Privacy
: Gas Log
: Covered, Front Porch, Patio, Balcony
: Concrete, Parking Pad, Off Street, Paved, On Site
: Historic District
: Irrigation System, Garden, Storm Doors
: Wood, Tile
: Entrance Foyer, Ceiling Fan(s), High Ceilings, Pantry, Master Downstairs, Blinds/Shades, Walk-in Shower, Solid Surface, Whole-Home Generator, Basement, Gas Log
: Laundry Room, Washer Hookup, Dryer Hookup
: Sewer Connected, Water Connected, Natural Gas Connected
: Second Row
Appliances
: Dishwasher, Disposal, Ice Maker, Refrigerator, Double Oven, Down Draft, See Remarks, Gas Cooktop, Tankless Water Heater, Built-In Microwave, Generator
Address Map
US
NC
Brunswick
Southport
28461
Bay
301
Street
W79° 59' 4.5''
N33° 55' 7.2''
Howe Street to Water and Bay Street. Left on E. Bay. House on left at corner of E. Bay and Atlantic Street.
E
Sp-R-10
Neighborhood
Southport
South Brunswick
Brunswick County Schools
South Brunswick
MLS Addon
Ivester Jackson Christie's
Anne E Leanos
Yes
Yes
$0
Additional Information
6292
: Block, Brick, Wood Frame, Concrete, Wood Siding, Stone
1
: Block, Brick/Mortar
: Three Or More
: Corner Lot, Landscaped, Second Row
101x104x101x103
2026-03-23
3199000
3
https://www.zillow.com/view-imx/f4af5680-bf90-471a-aef9-4b8e2bf91b87?wl=true&setAttribution=mls&initialViewType=pano
Listing Information
Joy Pharr
555000347
579503264
Ivester Jackson Christie's
579516646
579503264
Cash,Conventional
Active
2026-05-18T16:29:27Z
HiveMLS
: Standard
2026-03-23T22:40:56Z

301 Bay

301 E Bay Street, Southport, North Carolina 28461

6 Bedrooms
6 Bathrooms
6,292 Sqft
0.24 Acre
$2,799,000
Listing ID #100562122
Basic Details
Property Type : Residential
Listing Type : For Sale
MLS ID : 0d8d5c6520a8c038a26a80b334ffde19
Listing ID : 100562122
Price : $2,799,000
View : Ocean,River,Water
Bedrooms : 6
Bathrooms : 6
Half Bathrooms : 1
Rooms : 16
Lot Area : 0.24 Acre
Square Footage : 6,292 Sqft
Year Built : 1852
Status : Active
Full Bathrooms : 5
Property Sub Type : Single Family Residence
Roof : Metal, Architectural Shingle
Contact Agent