Welcome to 254 Royal Bluff Rd., a custom luxury home located in Williams Farm, an established upscale community in the city limits of Jacksonville NC. Builder/owner design, unique floor plan, 4 bedrooms, 5 full baths, 2 half baths, 8606 hsf, complete with high end finishes, loaded with upgrades. Oversized 3.4 acre lot lined with mature landscape and river rock. Beautiful brick home with stone accents. A grand front porch with travertine flooring, tongue and groove ceiling, and oversized arched door and windows. 3 car side entry garage. Detached garage set off to the right. The curb appeal is unreal. Step into the foyer and into an elevated lifestyle. Gorgeous Brazilian cherry hardware flooring, custom arches and doorway casings, built in cabinetry, stunning 12ft sliding glass doors allowing view to an outdoor oasis. 3-piece crown molding, 8” baseboards, upgraded lighting and fixtures. It’s captivating at first glance. You will need to walk through slowly to take it all in. All of the conveniences, every room. 20 x 16 formal dining room, tray ceiling, wainscoting. Sitting room with gas fireplace, custom mantel. Open wet bar and eat in kitchen. A luxury kitchen with 2 dishwashers, 48” GE Monogram appliances, propane dual ovens, microwave cabinet, pantry cabinet plus walk in pantry, custom range hood and pot filler, quartz countertops, tile backsplash, a chefs dream. This open floorplan sets a tone and ambiance; it’s beautiful, functional, and a great space for entertaining. The owner’s suite is also adorned with 12ft double tray ceilings and 8ft doors leading to the backyard oasis. This suite also features a 2-way mirror/television, gas fireplace, 2 huge walk-in closets with built ins, and a kitchenette with refrigerator. The owner’s bathroom suite is dazzling with custom octagon ceilings with stately chandelier, grand soaking tub center of the room, custom cabinets with built in laundry baskets, linen and toilet closets, and double steam shower.